Love or Lust: How We’ve Turned Covenant into Commodity

Covenant: “a formal agreement or contract, between God and humans or between two human parties to do or refrain from doing something. Sometimes only one party was responsible to carry out the terms (a unilateral covenant, which was essentially a promise). At other times both parties had terms to carry out (a bilateral covenant).”

Commodify: “to turn (something, such as an intrinsic value or a work of art) into a commodity–a good interchangeable with other goods.”

We were unhappy with our cell phone carrier. The pricing was erratic, sometimes shocking. “Customer service” was a frustrating, time-sucking vortex.

When our contract was up, we jumped.

We’d ended the relationship with a business that didn’t seem so interested in serving our needs. We found a business that would serve us better. Much better.

So we begin and end business relationships.

And so, as Dr. Tim Keller explains, do we often treat our romantic interactions today, making them more accurate reflections of business dealings rather than lifetime commitments.

In his sermon/podcast “Love and Lust,” he draws a distinction between the virtue of love as seen in covenant relationships, and the vice of lust–manifested in a business-like approach to romance.

Committed love is a covenant relationship. “Sex is supposed to be a symbol of what you’ve done with your life,” Keller says–that you have fully committed to another person, way beyond a physical relationship.

“You must not do with your body what you’re not willing to do with your whole life.” The language sounds limiting, binding. It is. Yet living love this way provides amazing benefits.

“In a covenant, when you have made a promise, sex becomes like a sacrament . . . . an external, visible sign of an invisible reality. . . . That’s why it’s so meaningful. “

In this way, sex reflects the intimate love God has for our souls.

“When I passed by you again and saw you, behold, you were at the age for love, and I spread the corner of my garment over you and covered your nakedness; I made my vow to you and entered into a covenant with you, declares the Lord God, and you became mine.” (Ezekiel 16:8, ESV).

Covenant, Keller says, provides a “zone of safety where you can be yourself.”

Covenant produces deeper feelings. “When you are committed to a person in spite of your feelings, deeper feelings grow,” Keller says. As in parenthood, covenant marriage requires giving without regard to receiving, thereby producing “a deeper, richer kind of feeling.”

“Covenantal relationships bring freedom.” He references Kierkegaard who claimed non-covenantal relationships make us slaves. Commitment brings freedom. Freedom from commitment is oppressive. That can seem counter-intuitive in these days, but it’s true.

Lust, however, is a transaction. Sex outside of marriage is “marketing.” Marketing is anything but meaningful.

Keller says couples who live together outside of marriage are trying to figure out “whether this person is good enough to marry or whether I can do better . . . It’s not trusting. It’s not resting. It’s not giving.”

People who live together before marriage are learning how to live together as consumers.

As we’ve moved further down the highway of consumer/transactional sex, we see the results of sexual self-seeking instead of sexual (and otherwise) self-giving.

Our culture has almost completely abandoned any sign of covenantal love. We are becoming a strictly commodified society. Therefore, fewer are buying into marriage.

Edward Davies in “Forget Race or Class, Marriage is the Big Social Divide,” writes that marriage rates in the UK have “been steadily collapsing since the 1970s. Not just declining but falling off a cliff. Even at the height of the second world war, one of its previous lowest points, the male marriage rate was almost triple what it is today.”

America’s rates show a big drop too.

As my mother so aptly put it many years ago: “Why buy the cow when you’re getting the milk for free?”

Especially when the metaphorical cow you’re renting is trying harder to close the deal.

Many of us have been that metaphor. We sold ourselves short.

In Western society, we’ve commoditized human beings in more ways than one. Fewer Americans of marriage age are buying. Too many relationships are more like mine was with our cell phone company.

And sadly, more often than not, just as unfulfilling.

This post is part one of a two-part series. (Link to Part Two)

Photo Credit: Unsplash and Zagorsky

Nancy E. Head’s Restoring the Shattered is out in paperback! Get your copy here!

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20 Replies to “Love or Lust: How We’ve Turned Covenant into Commodity”

  1. Interesting parallel to our relationship with God. Marriage is a tangible illustration of that relationship. And just as marriage has become a “What’s in it for me?” transaction, more and more Christians are behaving that way with their worship of God. We pray to get things, rather than to nurture intimacy with our Father. We choose our churches based on how the worship service makes us feel. We prefer the preacher spoon-feed us rather than take the time to learn how to dig into God’s Word ourselves. Sigh. No wonder marriage has taken the same turn.

    1. You’re so right, Ava. No wonder. It’s so easy for us to get the idea that God is there for us instead of us being here to serve Him. And when we don’t have that right, all our horizontal relationships go in the same direction. Thanks and God bless!

  2. What a sad situation. So many of my cousins and their children are not married because they don’t believe in the institution anymore. Today, my husband and I celebrate 37 years of marriage. We still believe in the covenant.

  3. When two are blessed with a covenant marriage, they are truly blessed. Anything less is a sad union. Much prayer needed to help turn this tide back to committed relationships.

  4. Excellent post! My husband and I entered into covenant more than 44 years ago. That commitment has kept us bound to one another through thick and thin, through good time and bad, no matter whether we’re sick or healthy. We are committed for life, and our commitment is sacred. People at the time of our marriage wanted us to sell ourselves short, to make the wrong choice. We didn’t listen to them. It has made all the difference. We’re in for life.

  5. Such a good message. Keller is so wise to compare covenant with consumerism. I’ve heard the term consumerism related to Christianity and the church, but not in relation to sex and covenant marriage.

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